Key accountabilities
- Continually monitor and advise on general market trends impacting on our brands and business. Provide genuine foresight to help predict future market developments
- Monitor performance of our brands and markets versus our competitors, provide recommendations for improvement
- Ensure that brand strategy and activation is based on sound and insightful market understanding
- Plan, optimise and focus research resources and programme, in line with strategic business priorities
- Provide best-practice research solutions – fully exploiting both existing learning and new approaches
- Provide clear, timely and insightful summaries of brand and business performance for Board and Marketing Managers
- Drive the use and development of market insight throughout the business
Key interfaces
- Head of consumer and market insight
- Consumer insight managers
- Marketing managers and senior brand managers
- Category, customer and shopper insight managers
Knowledge, skills & experience
- Solid grounding in consumer and market understanding techniques
- Familiarity with continuous data sources, including panel and retail audit
- Ability to distil complex market data and analysis into clear and actionable recommendations
- 6+ years experience of continuous market research on either agency or client-side
- Continuous agency and budget management
- Experience in agency negotiation
- Working knowledge of ad hoc research techniques
Key differentiators
- A raging curiosity about consumer and market trends, and a passion to dig deeper into these to provide strong insights into the future
- The ability to work independently to drive strategic projects and methodology development, as well as being a strong team player
- Someone who has the ability to support and nurture marketing ideas, but who also has the bravery and personal integrity to challenge these when required
- A thirst to continually develop expertise in defined research areas and use this to develop colleagues and enhance the role of consumer market insight across the business
- The ability to communicate complex data in a compelling and simple way
Package
Dependant on experience and size of brand and role:
- Package of circa £57K + (inclusive of car or car allowance, final salary pension and private healthcare)
- Potential annual bonus of up to 40% of annual salary, dependant on business and individual performance
- Share options scheme
