Key accountabilities
Primary responsibility
The primary responsibility of this role will be a brand development one, with access across all areas of the marketing mix.
- Develop communication ideas for the next phase of the brand campaign in the next year and beyond
- Develop a pan-European activation platform for implementation in the next year and beyond
- Create new packaging which truly embodies the brand idea
- Manage innovation projects as the project leader of a multi-functional team
- Ensure a fantastic implementation of the current plan in the key local markets
- Contribute to the on-going development of the brand strategy and vision
Direct reports
Brand assistant/trainee.
Knowledge, skills & experience
- 5-6 years marketing experience
- Minimum 3-4 years proven results in brand management positions
- Proven experience of adapting international brand mixes and of developing and implementing effective and integrated local brand plans
- Ideally, experience in a related product area, and will have had direct experience of European/Global Category
- Proven brand development experience is a must – especially in judging advertising and developing packaging
- Experience of developing large scale brand activation ideas would be preferred
- Experience in concept development and innovation would be a plus
Key differentiatiors
- Renowned for your vision and instinctive gut-feel
- An optimistic and resilient team player
- A good team leader capable of leading cross functional project teams
- Highly articulate and able to influence a wide range of stakeholders
Package
Dependant on experience and size of brand and role:
- Package of £57K + (inclusive of car or car allowance, final salary pension and private healthcare)
- Potential annual bonus of up to 40% of annual salary, dependant on business and individual performance
- Share options scheme
