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In practice we know how hard it can be to convince our tastebuds to love the foods that are good for us. It’s no surprise then that children are even harder to convince.

Glass of milkThe health & taste conundrum

Theory and practice can be distant relations when it comes to nutrition. We're told to include lots of frut and vegetables, only a little meat, and banish sugary treats.

That's why milk is on the wish list of every mother when it comes to nutrition. And rightly so. A single glass of milk is an important source of calcium, especialy for growing kids.

But kids think differently

They want biscuits, chocolate, sweets and ice cream. They can't fully understand that they can't have nice things to eat all day long, as they would like.

Now there's a delicious snack that bridges the divide.

Daily calcium intake of at least 800 mg

Milk Time offers a variety of ice creams whose milk content ranges from 38% to 70%. They are free from artificial colours and flavours and have been fortified with calcium to contain at least 15% of calcium recommended intakes. Most European guidelines recommend a calcium daily intake of at least 800 mg – and many children don't get that.

Milk Time is a new range of delicious ice creams with a high milk content that has been specially formulated for mums to provide kids with snacks that can fit into a healthy, balanced diet and can help boost their calcium intakes.

Launched back in 1976, small but perfectly formed, Mini Milk has been a firm favourite ever since. Now it's part of the new Walls Milk Time range and there are three delicious flavours to choose from including Vanilla, Strawberry and Chocolate.

Pot dessert

There's also an Individual Pot Dessert, made with fresh milk and strawberry sauce and the Milk and Biscuit ice cream lolly, with a chocolate flavour top.

So next time you go shopping for milk take a look in the freezer cabinet for Walls Milk Time treats!