A warm welcome home
At PG Tips, we appreciate that tea is more than just a drink. It's a warm welcome. It's home.
PG Tips is established as one of the UK's number one tea brands and is a market leader in the UK tea bag market. We got there because we realise that tea holds a special place in British hearts.
How it all started
- Because tea was considered an aid to digestion, it was sold in chemists and grocery stores. To challenge the competition, Brooke Bond introduced a blend known as 'Digestive' in 1930. After the Second World War however, the Ministry of Food banned the word 'Digestive' as a trade description, so Brooke Bond changed the name to 'PRE-GESTEE'. Delivery parcels were identified by the letters 'PG' and soon the name PG Tips stuck.
- In 1985 PG Tags (string tea bags) were introduced but 1996 was the special year of The Pyramid. Pyramid shaped bags were the result of four years of research and heralded the most original invention since the square tea bag. The new 3D shape provided as much as 50% more room for tea leaves to flow and infuse, thus delivering double the flavour.
- In 2003, PG Tips launched Freeflow pyramid bags. The bags were developed using unique 'webbed' fibres that allow the water to reach the leaves faster. The material used for the new Freeflow bags is 50% more permeable than the older-style pyramid bags - making for a quicker brew.
- In 2004, PG Decaf was launched for those who love the taste of tea but prefer less caffeine in their diet.
Did you know?
PG Tips tea contains anti-oxidants (called flavonoids)
Tea is the biggest supplier of flavonoid anti-oxidants in the UK diet
An average cup of PG Tips tea is virtually fat free
An average cup of PG Tips tea contains only 1 Calorie and even with semi-skimmed milk typically contains just 14 Calories
- PG Tips tea is hydrating not dehydrating
Tea is second only to water as being the best drink to hydrate with
Tea is a natural body refresher
An average cup of PG Tips tea contains only half the caffeine of an average cup of freshly brewed coffee;
Tea such as PG Tips naturally contains fluoride – fluoride may be beneficial to the well-being of your teeth.
Advertising
- The first PG chimps TV commercial was aired way back in 1956. The much-loved commercials went on to become the longest running campaign of any brand in the UK and more than 40 personalities have provided the voices - among them Peter Sellers, Bruce Forsyth, Bob Monkhouse and Kenneth Williams.
- In 2002, PG Tips launched a brand-new advertising campaign. Chimps gave way to birds in the form of Maggie, Pete, Holly and Tom - the T-Birds. The characters were created by the award-winning Aardman company (the same people that created Wallace & Gromit).
