A blend of advertising
Supported by TV advertising, the Scottish Blend brand's popularity grew rapidly and, in just eight short years, it became Scotland’s second favourite tea.
How it all started
Arthur Brooke, the founder of the company, opened his first shop in Manchester in 1869. He developed his own blend of teas, which soon became synonymous with quality – a reputation which still holds true today.
In 1990 Brooke Bond launched the first specially blended tea for Scotland. Supported by television advertising, its popularity grew steadily.
By 1998 Scottish Blend had become Scotland's number 2 brand of tea. Its success was bolstered by the 'Fiona's Café' TV ad campaign which started in 1996 and still runs today.
In 1999 a tea revolution hit the nation and Scottish Blend launched Pyramid bags – a design that gives the tea leaves more room to infuse so it can deliver a more fulsome flavour. 2003 saw the introduction of the new ‘Freeflow’ fabric which has a unique 'webbed' non-perforated design for the ultimate cup of tea.
Did you know?
- Scotland is officially a nation of tea drinkers with almost 90% of households drinking as many as 14.1 million cups of tea a day
- Tea was first imported in England between 1652 and 1654 and quickly replaced ale as the national drink
- The custom of tipping waiters began in the Tea Gardens of England where locked wooden boxes were placed on the tables inscribed with the letters T.I.P.S., and stood for: 'To insure prompt service'
For more information on Scottish Blend tea or customer services ring free on 0800 616004
