A fun-loving reputation
They also agreed that it was no fun being in business just to earn a living – they wanted to enjoy themselves too. So they turned to ice cream making. Their recipe was a sophisticated concoction: a blend of fresh Vermont milk, cream and generous portions of, well, whatever ingredients took their fancy on any given day.
With flavour names like Phish Food and Karamel Sutra, Ben & Jerry’s has built a reputation over the years as a fun-loving company with a unique and creative approach to business.
How it all started
- In 1977 Ben and Jerry enrolled in a $5 correspondence course in ice cream making and the following year they started their Ben & Jerry’s business in a renovated gas station.
- By 1982 the duo had moved the shop to new premises and by 1986, Ben & Jerry’s opened their new plant in Waterbury, Vermont. By the end of 1988, there were more than 80 Ben & Jerry’s ice cream scoop shops in 18 American states.
- In 1994, Ben & Jerry’s began distribution of ice cream in the UK, and soon afterwards Europe.
- The company was acquired by Unilever in 2000 – offering lovers of Ben & Jerry’s even more choice in more places! This collaboration also led to the launch of projects such as an agriculture program in Hellendorn, Holland – aimed at developing criteria for sustainable dairy farming practices.
Did you know?
- In 1983, Ben & Jerry’s made the world’s largest ice cream sundae – weighing in at 27 102 pounds.
- Ben & Jerry’s celebrates ‘Free Cone Day’ each year, to mark the anniversary of the first scoop shop opening in 1978. Free scoops of ice cream are dished up at scoop shops and other outlets around the country with all donations going to local charities.
- After asking Brits to suggest names for a particularly British flavour, Ben & Jerry’s introduced ‘Cool Britannia’ variant in 1996.
