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Creating global brands means rolling our brands out into new markets around the world, while offering local people products that suit their lifestyle and meet their individual needs.
Will you be my Coach?
The Persil 'Be my Coach' campaign was created to encourage parents to become more involved with playing sport with their children, by explaining the learning and development benefits for children when their parents take an active role in their sporting experience.
Clever PR boosts Dove 'Real Women' campaign
When the Dove team decided to use real women instead of professional models to launch its new Firming range, it was clear that this was going be no ordinary advertising campaign.
Lower cholesterol the easy way
The Flora brand is the biggest seller in the butter & margarine category & also the leader in the health category. Flora has contributed to developing awareness of the importance a balanced diet plays in maintaining a healthy heart. In continuation of this strategy, Flora pro.activ was launched in August 2000.
Persil's 'Get Creative' campaign
The campaign was created to communicate the Persil brand's philosophy that children should be given the freedom to be creative – which leads to their learning and development – without worrying about getting dirty.
Environment & society
Every day, people in 150 countries around the world choose our products to feed their families and clean themselves and their homes.
- Environment & society
- Case studies
