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Stamina, nerves of steel, an expressionless face and an ability to read minds – they're all useful qualities in the high-pressure world of poker. Sweaty armpits are the last thing you want as the dealer announces, "Your action, sir."

Poker facePerfect your poker face

It's widely accepted that the secret to playing poker successfully lies in the 'poker face', where you give absolutely nothing away about the hand you have been dealt. Emotionless and expressionless, you're leaving your opponents to sweat it out because you're offering them no clues. If you can't pull this off, then at least be consistent. Grin – or scowl – when your cards are strong and when they're terrible. Then you'll be giving less away.

When to bet

When you bet you're telling your opponents that yours is the best hand and you're prepared to stake money on it. Or is yours in fact a poor hand and you're simply bluffing? That's for you to know and your opponents to find out. If you're playing tight then you're betting on relatively few hands, while playing loose means you're more willing to risk those precious chips on weaker hands.

The art of bluffing

In the world of poker, bluffing offers the ultimate high-pressure adventure. This is living on the edge because you're risking loss – and no one likes to lose. The true bluff – raising when you have no chance of winning a showdown – should be a rare move. After all, if you do too many big bets on weak cards you'll stop scaring your fellow players into folding.

Going all-in

The adrenalin seldom pumps harder than when you bet your entire stack of chips on a single hand. Are you taking the ultimate calculated risk or are you simply out of control? Either way, you're trying to create fear and doubt in the mind of your opponent. Will he crack under pressure and fold? Or will he chance his whole stack on what may be a marginal hand? Remember, it's a big risk, so the potential pay-off has to be worth it.

Beat the sweat

Whether it's a poker game or the tension of any high-risk environment, you won't want your deodorant to let you down. On average we sweat around four cups of water each day, though we're capable of producing ten times that!

The revolutionary Sure for Men range deals with the sweat we guys emit when we're taking risks. Sure's unique body-responsive technology releases extra protection when it's needed, so you'll know that your deodorant won't let you down.

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