Unbeatable cleaning
Today, Persil’s power and convenience means you can continue exploring and living life to the full, no matter how dirty you get in the process
Persil has been delivering whiteness for nearly 100 years. Today, you can still trust Persil to provide unbeatable cleaning that gets the washing clean first time, every time. It’s no wonder Persil is the UK’s favourite washing powder – nearly 30% of the nation’s 17 million daily washes are done with Persil.
How it all began
- In 1903 Professor Herman Giessler and Dr Herman Bauer from Stuttgart produced the world's first soap powder with a bleaching agent – Persil.
- Persil was launched in the UK in 1909 as the 'Amazing Oxygen Washer'.
- The washday revolution brought about a complete change in the way washing was done. From the mid 1920s Persil went on the road demonstrating results to entire neighbourhoods at a time. The 33ft caravan was kitted-out with everything from wash boilers to electric irons.
- In the 1930s, Persil employed "Expert Washers" to call upon more than 6 million people a year, showing them the best ways to use Persil.
- In 1998 and 2000, Persil again changed the laundry market with the very first tablets and capsules - making washing clothes even more convenient.
- Persil liquids were replaced with Persil liquigels in 2003. The gel pours like a liquid and works through the fibres for a really deep clean.
- Some of Persil's recent innovations include 'gel tablets' with a blue gel layer which pre-treats the load. Their performance, convenience and ease of use makes washing easy, even on the toughest loads, giving people the freedom to get the most out of life without worrying about dirt.
- Our Persil small & mighty range was launched in March 2007. The UK's first double concentrated liquid detergent, Persil small & mighty is packed with pre-treating agents so you'll only need a capful of liquid to get brilliant results in every wash.
