Utter indulgence.
The crack of the Magnum chocolate as you bite in, followed by the contrast of the smooth and silky ice cream transports you away to a land of luxury. …With a delectable range that includes the original, pinnacle of pleasure Magnum Classic as well as the sweet, creamy Magnum White, Magnum also offers chunky Almond and cool Mint. In 2007, Magnum introduced Ecuador Dark, a smooth vanilla ice cream with a dense dark chocolate shell made with 62% cocoa
How it all began
Magnum was launched in the UK in 1987, making it the first widely available hand held indulgence ice cream in this country. Since then, Magnum lovers have been treated to an array of delicious flavours such as Double Chocolate (1996), Double Caramel (2000), Yoghurt Fresh and Magnum Intense (2002).
Then there are the unforgettable limited editions titled '7 Sins' (2003) and '5 Senses' (2005) that escalated the indulgence credentials of Magnum to giddy heights! The former captured the nation's attention with versions like 'Vanity' and 'Envy', while the latter challenged the limits of indulgence with flavours that reflected the senses such as 'Sound' and 'Taste'.
In 2006, Magnum relaunched Almond and Mint and refocused on the core range (after all, classics never really go out of fashion). The packaging was changed, further highlighting the intense and luxurious experience the Magnum lover will enjoy. Magnum Classic and Magnum White now have a hallmark 'M' stamped onto the chocolate as a symbol of authentic indulgenceity. In 2007 the launch of Magnum Ecuador Dark ‘I’m a Worshipper’ advertising campaign has contributed to the iconic and indulgent qualities that have now become synonymous with Magnum.
Did you know?
- Worldwide, over a billion Magnum ice creams are sold every year!
Magnum Ecuador Dark was the biggest selling new product in Ice Cream in 2007 *
Magnum ‘Win a Luxury Break Every Day’ promotion used enough competition sticks to stretch from London to Paris and back 10 times!
In the UK alone, every year we go through 1.6m litres of chocolate- more than enough to fill an Olympic size swimming pool!
*IRI value sales data52w/e 3rd Nov 2007
